Muji Announces Literal-Minded Contest Winners

Muji, the “No-brand brand”, has announced the winners of its third design award, and they’re rather odd.

The Gold prize went to Yuki Lida of Japan for the Straw Straw. It’s a drinking straw, made out of, yes, straw. Real, cut-from-the-fields straw, trimmed to length and stuffed into a minimalist Muji plastic bag.

Even more literal is the Granpa’s Nail Hook. Designed by Masashi Watanabe, also from Japan, this hook was inspired by the nails Watanabe’s grandfather pounded into the wall to provide a place to hang coats. What will you find inside the box? You’re ahead of me here — it’s a box of nails.

There is one tweak: a sleeve for each nail means acts as a guide to make sure each tack is hammered in at the same angle and to the same depth. Still, it strikes us that a visit to the hardware store would take care of both these gadgets.



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